A marketing plan outlines the specific actions a person intends to carry out to interest potential customers in his/her service and to persuade them to buy the services he/she offers. In other words, a marketing plan defines what his/her organization will do to interest new families in his/her facility and encourage them to enroll their children in his/her program. Even if one's program has a waiting list and maintains steady enrollment, having a marketing plan is still a good idea. Developing a plan is easy. This article discusses the basic steps of developing a marketing plan for one's program. (Contains 4 online resources.)