Peer reviewedERIC Number: EJ338666
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Music Videos: The Look of the Sound
Aufderheide, Pat
Journal of Communication, v36 n1 p57-78 Win 1986
Asserts that music videos, rooted in mass marketing culture, are reshaping the language of advertising, affecting the flow of information. Raises question about the society that creates and receives music videos. (MS)
Descriptors: Marketing, Music, Popular Culture, Television, Television Commercials, Videotape Recordings
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
