Peer reviewedERIC Number: EJ533488
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0027-3171
EISSN: N/A
An Empirical Comparison of Variable Standardization Methods in Cluster Analysis.
Schaffer, Catherine M.; Green, Paul E.
Multivariate Behavioral Research, v31 n2 p149-67 1996
The common marketing research practice of standardizing the columns of a persons-by-variables data matrix prior to clustering the entities corresponding to the rows was evaluated with 10 large-scale data sets. Results indicate that the column standardization practice may be problematic for some kinds of data that marketing researchers used for segmentation. (SLD)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
