Demographic Changes in the U.S. into the Twenty-First Century: Their Impact on Sport Marketing.

Hofacre, Susan; And Others

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Peer reviewed

ERIC Number: EJ456581

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1061-6934

EISSN: N/A

Demographic Changes in the U.S. into the Twenty-First Century: Their Impact on Sport Marketing.

Hofacre, Susan; And Others

Sport Marketing Quarterly, v1 n1 p31-36 1992

Issues confronting sport marketers as U.S. demographics change include more older people, ethnic groups, working women, and minorities; television hours watched; and changes in family makeup. As the changes affect marketing, sport marketing will have to become more efficient in defining and reaching different markets. (SM)

Descriptors: Advertising, Aging (Individuals), Asian Americans, Athletics, Demography, Hispanic Americans, Marketing, Mass Media Use, Minority Groups, Population Trends, Television

Publication Type: Journal Articles; Reports - General

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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