ERIC Number: EJ410627
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Meta-Marketing Needs Assessment: Unifying Organizational Focus to Achieve Marketplace Goals and Objectives.
Morris, David J., Jr.
Performance and Instruction, v29 n4 p16-20 Apr 1990
Discusses a metamarketing needs assessment that focuses on knowledge, skills, and attitudes (KSA) within an organization. Highlights include marketing audits; marketing management; career paths; marketing levels; job descriptions; sales and marketing goals; employee classification; a metamarketing questionnaire design; and one-to-one mentoring. (18 references) (LRW)
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
