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ERIC Number: EJ251226
Record Type: Journal
Publication Date: 1981
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Strategic Planning for Higher Education.
Kotler, Philip; Murphy, Patrick E.
Journal of Higher Education, v52 n5 p470-89 Sep-Oct 1981
The framework necessary for achieving a strategic planning posture in higher education is outlined. The most important benefit of strategic planning for higher education decision makers is that it forces them to undertake a more market-oriented and systematic approach to long- range planning. (Author/MLW)
Descriptors: College Environment, College Planning, College Role, Higher Education, Long Range Planning, Marketing, Models, Needs Assessment, Organizational Objectives, Systems Approach
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A