Introducing students to sensitive social issues like intimate violence in lower level courses can spark their sociological imaginations motivating them to do further research in order to gain reflective knowledge about such topics. In order to promote two course objectives: (1) recognizing and applying sociological concepts and theories, and (2) understanding the practical uses of sociology, the authors required students in an Introduction to Sociology course to complete a multi-stage social marketing project. The assignment encouraged students to move beyond personal assumptions about intimate violence by collaboratively investigating empirical research. They then required groups to translate their newly acquired knowledge into posters with messages that might alter others' social attitudes about intimate violence. In this paper, the authors will provide a brief review of the collaborative learning and social marketing concepts, followed by a more in-depth discussion of the assignment, including an overview of students' final reflections on the project. (Contains 3 footnotes.)