An electronic newsletter, or "eNewsletter" for short, is a cost-effective informational publication typically distributed weekly or monthly using e-mail. If properly implemented, it can become an effective customer service tool, providing an opportunity to share information with children, parents, and families. It can also serve as a powerful marketing tool for increasing enrollment and delivering a school administrator's message to a truly global audience instantly. Although eNewsletters are a relatively inexpensive communication device, one will still need to dedicate time to write the content, assemble the text and graphics, manage a distribution list, and track the results. This article offers tips and tools for creating eNewsletters. (Contains 12 online resources.)