This program guide identifies primary considerations in the organization, operation, and evaluation of a marketing education program. An occupational description and program content are presented. A curriculum framework specifies the exact course title, course number, levels of instruction, major course content, laboratory activities, special notes, major course concepts, and intended outcomes. Student performance standards are a resource list of job-specific competencies. The next section includes facility design criteria, suggested equipment and supplies, and information on safety. The section on implementation considers use of the student learning guide and student organization participation. A section on professional considerations lists certification coverage for marketing and distribution, professional organizations, and organizations providing support services. The final section lists the following instructional resources: a contact for information on a test item bank; sources of print and audiovisual materials and software; teacher-recommended materials; and Florida Educational Information Service services. A sample student learning guide is appended. A Career Merit Achievement Plan (Career MAP) Displays the student performance standards required by the local education agency and documents students' level of achievement. (YLB)