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ERIC Number: EJ807135
Record Type: Journal
Publication Date: 2005
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
Autonomous versus Merged Marketing Departments: The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions
Neese, William T.; Batory, Stephen S.
Journal of Marketing Education, v27 n3 p219-238 2005
This study details faculty perceptions concerning administrative structure and its impact on issues such as collegiality or student success. Faculty members in autonomous marketing departments are compared with those in combined units. Then, faculty never involved with departmental change are compared with faculty previously involved splitting marketing into an autonomous unit, those with merger experience, and those who have experienced both a split and merger. Participants currently housed in autonomous marketing departments and individuals who have never experienced any departmental change are most satisfied with their department structure. Individuals with merger experience and those in combined departments are least satisfied. (Contains 1 figure and 6 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A