ERIC Number: EJ1024494
Record Type: Journal
Publication Date: 2014
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0729-4360
EISSN: N/A
A Visual-Based Approach to the Mapping of Generic Skills: Its Application to a Marketing Degree
Ang, Lawrence; D'Alessandro, Steven; Winzar, Hume
Higher Education Research and Development, v33 n2 p181-197 2014
With increasing complexity in the world, universities continue to face pressure to demonstrate that their graduates have acquired skills beyond discipline-based knowledge. These are generic skills like critical thinking, intellectual curiosity, problem-solving and so forth. In order to demonstrate this, universities have to show how their teaching contributes to the fostering of these skills. This can be a challenge for many reasons. Our mapping approach overcomes most of the obstacles by developing multiple indicators for each generic skill, making it easy to involve the lecturers-in-charge, summarising all their evaluations into important dimensions and, finally, representing the data in a three-dimensional visual map. This allows all the marketing subjects to be simultaneously evaluated in their ability to foster different generic skills, generating useful insights for effective curriculum development in a Marketing program. We illustrate this methodology using eight generic skills and 18 marketing subjects from a major Australian university.
Descriptors: Business Administration Education, Curriculum Development, Foreign Countries, Critical Thinking, Personality Traits, Problem Solving, Skill Development, Communication Skills, Creativity, Research Skills, Citizenship, Social Responsibility, Online Surveys, Scaling, Scores, Concept Mapping, College Graduates, College Faculty
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A