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ERIC Number: EJ185090
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Marketing Universities: A Survey of Student Recruitment Activities
Murphy, Patrick E.; McGarrity, Richard A.
College and University, 53, 3, 249-61, Spr 78
Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire was conducted in June 1976. (SW)
Descriptors: Admissions Counseling, Admissions Officers, College Bound Students, Higher Education, Marketing, Private Colleges, Publicize, School Surveys, Student Recruitment
Publication Type: N/A
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Authoring Institution: N/A
Grant or Contract Numbers: N/A