Goran Radman (GR) joined Microsoft in 1996 and served until Fall 2008 as Microsoft Chairman, Southeast Europe (SEE) and Chairman, East and Central Europe (ECEE). Based in Croatia, where he enjoys sailing the Adriatic coast and islands, he spoke with the authors during 2008 and 2009 about his experience launching Microsoft's commercial presence in the region. His conversation ranged widely and incisively among such topics as Microsoft's business model, its market entry strategy, the role of partnerships, the structure and process of Microsoft's business operations, national business environments in the region, the role of country managers, and Microsoft's practice of knowledge management. This article captures highlights of these conversations. Goran Radman is currently founder and director of NAUTAR consultancy in Zagreb.