This paper applies the management model of language to Romani in the Czech Republic, showing how intellectualisation processes in discourse lead to the solution of problems associated with the creation of functional dialects or Languages for Special Purposes (LSP). These problems include, but are not limited to, the building-up of terminologies. The authors suggest that, for Romani and other emerging languages, a dynamic framework is needed, where features of LSP are seen both as results of processes and as processes as such. An analysis of Romani discourse data enables them to identify two different approaches to simple management of LSP. As a conclusion, the authors assess the perspectives of Romani LSP and formulate several practical as well as theoretical recommendations.