The authors recommend that management educators add the works of Dr. Seuss to their repertoire of teaching tools. After describing why instructors should use Dr. Seuss's stories to foster understanding of concepts in management and organizational behavior, the authors describe a Seuss-based project at two levels that (a) helps students identify and apply course concepts and (b) cultivates their sense of civic responsibility. The authors also provide story recommendations, plots, and sample concepts, and end by encouraging others to design new pedagogical techniques using other culturally relevant media. (Contains 7 notes.)