This article presents an interview with William H. Graves, a professor emeritus of mathematics at the University of North Carolina (UNC) at Chapel Hill. From 1989 to 1997, he also served UNC as senior technology officer (under various titles) and as founder and director of the Institute for Academic Technology. Graves took leave from the University in 1997 to found the nonprofit Collegis Research Institute (with support from Collegis, Inc.). In 1999 he retired from UNC to found Eduprise, an academic technology services firm that subsequently merged with Collegis, Inc. The company is now known as SunGard Collegis Inc.; Graves serves as senior vice president for academic strategy. He is a pioneering leader in helping higher education better manage information technology (IT) and apply it to improve institutional performance. In the interview, Graves elaborated on the key ideas published in his first column for "Campus Technology" (Graves 2004).