Traditionally, professors use the first day of class to build rapport. However, current technology allows professors to contact students prior to the first day of class. This study assessed how the receipt of a welcoming e-mail from a female professor 1 week before the first day of class affected student motivation and attitudes toward the instructor and course. Introductory psychology students evaluated the professor at 3 time points throughout the semester. Several outcomes indicated that an e-mail sent before the semester began was sufficient to enhance motivation and attitudes toward the instructor and course on the first day (and, for female students, throughout the semester) and also impacted student retention. Thus, a welcoming e-mail might offer an easy way for professors to communicate immediacy to their students before they even enter the classroom. (Contains 1 table and 2 notes.)