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Peer reviewed Peer reviewed
ERIC Number: EJ437412
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-5517
EISSN: N/A
Magazine Readership Research and Undergraduate Teaching.
Prior-Miller, Marcia R.; Terry, Janet L.
Journalism Educator, v46 n4 p44-51 Win 1992
Describes the use of a quantitative research experience (a readership study) as a teaching tool in a magazine publishing course. Maintains that students showed an increased understanding of the purposes and processes of quantitative research. (SR)
Descriptors: Audience Analysis, Higher Education, Journalism Education, Periodicals, Statistical Analysis, Student Research
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A