Based on the occurrence of modernization and globalization in Chinese society over the last few decades, the content of 145 stories, published in the most popular Chinese children's story magazine from the 1980s to the present, were examined for the representation of cultural values. The presence of Chinese, Western and social-moral values in stories were assessed using checklists. The ANOVAs analyses compared cultural values found in the fiction and folklore stories published in each of the three decades reviewed. The presence of Western cultural values steadily increased over the past 20 years. Some Chinese traditional values (e.g., self-control) were consistently reflected in stories across all decades, while a few traditional values occurred less frequently, and Western values were introduced. Fiction stories reflected more Western cultural values, but fewer Chinese traditional values than folklore stories. The findings suggest that Western culture has an impacted on Chinese children's stories. However, the continuity of Chinese traditional culture appears to be as strong as ever within the Chinese children's stories reviewed. (Contains 4 tables.)