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ERIC Number: EJ553743
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6990
EISSN: N/A
Portrayals of Latinos in Magazine Advertising.
Taylor, Charles R.; Bang, Hae-Kyong
Journalism and Mass Communication Quarterly, v74 n2 p285-303 Sum 1997
Offers a content analysis of U.S. magazine advertisements aimed at general audiences, finding that Latinos are highly underrepresented in magazine advertising. Shows that, although Latinos represent 10.5% of the U.S. population, they were present in just 4.7% of ads, and only 2.2% contained a Latino model in major role. (SR)
Descriptors: Advertising, Content Analysis, Higher Education, Hispanic Americans, Media Research, Minority Groups, Periodicals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A