The purpose of this study was to examine the relationship between media influence and ethnic identity among low-income African American and White adolescent girls. According to the U.S. Census (2008), 98% of Americans have a television in their home. Prior research suggests that low-income African American adolescents are exposed to more media influences than their White counterparts (Gordon, 2008). This research study used a previous data set collected by Ward and colleagues (2004) to assess the relationship between ethnic identity and media influence for low-income African American and White adolescents. For the purpose of this study, only low-income African American and White adolescent girls were used in the analyses. This study also sought to examine the differences between the two groups of girls. Womanist theory was utilized to assess the intersectionality of gender and ethnic identity. The results of the multiple regression analyses found that there was no relationship between ethnic identity and media influence for low-income African American or White adolescent girls. However, among the low-income African American girls in the sample, there was a significant correlation between having a television in the bedroom and types of television shows watched. This suggests that low-income African American adolescent girls may have poor media utilization habits that could include influence their socio-emotional development and academic achievement. Recommendations for counselors suggest this information can be used to intervene with adolescent girls, parents, and teachers about healthier media habits for youth. Areas for future research include a replication study with a larger sample size that utilizes original data rather than an existing data set. Additionally, there is a need to conduct more studies on the relationship between media influences and ethnic identity development in low-income African American and White adolescent girls. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]