Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin); "Research Before You Search" (Jon M. Nicholson); "Market Positioning Studies Direct Our Recruitment Message" (Thomas D. Abrahamson); "Using Volume Projections for Market Analysis" (William Turner); "Building a Recruitment Data Base with the Student Search Service" (John W. Albright, M. O. Phelps, and Claire C. Swann); "Curriculum-Specific Direct Mail: Part of the Mix" (Susan L. Sommer); "Student Search Service: Foundation for a Computerized Tracking System" (Glenn G. Carter); "Outside Consultants: Can They Help Your Direct-Mail Campaign?" (A. William Young); "Computerized Management is the Key to Successful Student Recruitment" (Larry L. Smith); "Using Phone-A-Thons: A Hotline to Enhance Your Recruitment" (Joe F. Head); "Courting Merit Scholars: 'Mizzou's' Strategy Works" (Georgeanne B. Porter and Greg D. Martin); "Building a Direct-Mail Package: Content and Format" (Kristine G. MacDermott); "Student Search Service: Is It a Public University Recruitment Tool?" (R. Thomas Snider). Questionnaires and forms are included. (SW)