Drawing on consultation meetings with eight community groups across rural England, this paper examines local perspectives on housing affordability, and the consequences of low levels of "within area" housing access for rural economies and communities, contrasting the reflective understanding of residents with normative and established perspectives on the same issues. Because it now seems likely that rural planning policy in England will, in some measure, be reconstructed from the bottom-up, prioritising local control, an analysis of residents' perspectives gives some insight into the shape of future policy intervention. The research reveals a highly nuanced understanding of affordability and the development needs of villages. Sometimes local views--particularly those of commuting or retired households--are dismissed as being motivated by NIMBYism. But this is a partial truth, with rural residents displaying reflective dissatisfaction with official perspectives on rural housing problems. (Contains 1 figure.)