Technology affects education at all levels. Children are naturals at using technology. They use technology in all aspects of their lives; for that reason, it is imperative that teachers not only keep up with the latest technology, but also find ways to integrate technology, including the media, into classroom instruction. Media literacy is a multiple literacy that includes informational literacy, computer literacy, film and video literacy, and cultural literacy. In the past, teachers used books as their primary (sometimes, only) communication medium; today, however, many teachers are taking note of diverse forms of literacy in order to connect classroom instruction to students' lives outside the classroom. This column addresses the benefits of media literacy and strategies teachers can use to connect students' background knowledge to school literacy instruction.