Proceedings of a regional conference on teaching to potential are presented. The 48 papers address three areas of concern: training or educating--future requirements, cultural diversity in higher education, and relating disciplinary research to university teaching. Papers and authors include: "Training or Education: Future Requirements for the Profession of University Teaching" (Mark H. Curtis); "Technology Transfer through Training: Emerging Roles for the University" (Harold M. Bergsma); "Curricula for the Twenty-First Century" (W. Brock Brentlinger); "An Analysis of Student Expectations regarding Concepts of Teaching Format" (Edsel Buchanan); "Training Knowledge Workers: A New Perspective on Graduate Education" (Paulette Chaffin, William Ammentorp); "Future Requirements in Management Training--Teaching at the University Level" (Barbara G. Connellee); "Reaching for the Potential, II: Identifying and Reaching Teacher Goals" (Paul R. Dingman); "The Necessity of Training before Education: The Fingertip Effect and Learning as Related to Teaching Computer Skills to Faculty" (Carlton W. Dukes); "Cultural Diversity in Higher Education: A Critical Continuing Issue" (Tomas A. Arciniega); "Mexican American Faculty in the Southwest: Some Survey Results" (Adalberto Aguirre); "The College Classroom: Changing Climates and Cultures" (Len Ainsworth); "Cultural Diversity: An Expectation for Teaching" (Narviar Cathcart Barker); "Graduate Training for Administrative Positions: A Conceptual Model" (Janet Burke); "Messages in the Classroom: Culture Is Communication" (Jean M. Civikly); "Teaching and Research: The Necessary Balance" (Glenn A. Crosby); "The Electoral College in 1988: A Model for Nationwide Campus Simulations" (Charles T. Barber); "The Value of Analysis of Standardized Placement Exams: A Case Study of Cell Structure" (Robert V. Blystone); "Writing in the Disciplines: Research and Implications" (Christopher C. Burnham); "Test Anxiety and Academic Achievement" (Moon K. Chang); and "A Model for Bridging Theories and Applications" (Lily Chu). (SW)