This study applies the learning curve method of measuring learning to participants of a computer-assisted business gaming simulation that includes a multiple-life-cycle feature. The study involved 249 participants. It verified the workability of the feature and estimated the participants' rate of learning at 17.4% for every doubling of experience. This method of measuring learning may be useful for the comparative assessment of different kinds of computer-mediated simulations and of their features and ancillary activities. (Contains 6 figures and 7 tables.)