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ERIC Number: EJ207942
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Media and Consumerism in Venezuela.
Martin, Richard; And Others
Journalism Quarterly, v56 n2 p296-304,335 Sum 1979
Outlines opposing theories of the role of the commercial mass media in national economic development; reports on a survey of the attitudes of 636 adult residents of Barquisimeto, Venezuela, with respect to consumption, advertising, and national development, and shows how the results relate to the theory proposed by Daniel Lerner. (GT)
Descriptors: Advertising, Attitudes, Consumer Economics, Developing Nations, Economic Development, Foreign Countries, Mass Media, Media Research, Need Gratification, Theories, Use Studies
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Venezuela
Grant or Contract Numbers: N/A