As the United States student population is becoming more diverse, library media specialists need to find ways to address these distinctive needs. However, some of these differences transcend culture, touching on variations in the brain itself. Most people have a dominant side of the brain, which can affect their personality and learning style. Generally, left-brain dominant people tend to favor analytical problem-solvers, and right-brain people relate more to the visual world. In general, U.S. education has tended to favor the left-brained student, working independently in a logical, sequential manner. Nevertheless, the creative nature that is associated more with the right brain is important, and needs to be valued. This article discusses the implications of left brain/right brain learning characteristics, and its implications for library media specialists who must determine the best methods to engage students both intellectually and emotionally, abstractly and concretely, and verbally and visually.