Ellis, Ansorge and Lavidor (2007) [Ellis, A.W., Ansorge, L., & Lavidor, M. (2007). Words, hemispheres, and dissociable subsystems: The effects of exposure duration, case alternation, priming and continuity of form on word recognition in the left and right visual fields. "Brain and Language," 103, 292-303.] presented three experiments investigating the effects of exposure duration and format (normal vs mixed or alternating case) on the recognition of words presented in the left and right visual fields. The experiments were conducted within the framework of "dissociable neural subsystems theory" developed by Marsolek and colleagues. Marsolek and Deason (2007) [Marsolek, C.J. & Deason, R.G. (2007). Hemispheric asymmetries in visual word-form processing: Progress, conflict, and evaluating theories. "Brain and Language," 103, 304-307.] offer some reflections on our paper, including alternative interpretations of some of our findings. We respond to those reflections in this reply.