Many studies have supported the finding that alcohol consumption may lead to socially inappropriate behaviors. One theory which appears promising in accounting for the effects of intoxication is Hull's (1981) self-consciousness theory which is based on the idea that alcohol consumption affects behavior indirectly as a result of its effect on cognition. On the basis of Hull's self-consciousness theory of alcohol consumption, it was hypothesized that alcohol intoxication would decrease the self-awareness of subjects who were high in private self-consciousness. Seventeen male college students completed the Self-Consciousness Scale (SCS) and the Rokeach Value Survey (RVS)-Form G. During a second session, subjects were given an alcoholic beverage which raised their blood alcohol count to the target level of .075% and again completed the SCS and the RVS. Using the sober-intoxicated correlation scores from the RVS, a regression analysis was used to assess any relationship between private self-consciousness scores and a subject's self-report of values while intoxicated. It was hypothesized that as privare self-consciousness increased, the sober-intoxicated correlation would decrease. A similar regression analysis was conducted using the position movement scores. Using a median split, high and low private self-consciousness groups were compared for differences in position movement scores. Both regression analyses and the t-test showed nonsignificant results. (Author/NB)