We describe experience with a pilot week-long, No-Child-Left-Inside (NCLI), outdoor program implemented in Cache Valley, Utah, in 2012. Through response analysis of a "pre-then-post" children's survey and a parent-completed demographic survey, we assess program effectiveness in raising children's enthusiasm for nature-related behaviors and in reaching a target audience of all local families. The program reached many families with low participation in other conservation programs but failed to reach families from the growing Latino population. Participating children experienced increased excitement to spend more time outdoors exploring and learning, accomplishing NCLI goals of laying a groundwork for children's enhanced environmental literacy.