Peer reviewed
ERIC Number: EJ430221
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0883-8151
EISSN: N/A
Differences in the Consumption of Traditional Broadcast and VCR Movie Rentals.
Krugman, Dean M.; Johnson, Keith F.
Journal of Broadcasting and Electronic Media, v35 n2 p213-32 Spr 1991
Describes a study that used focus groups, mail surveys, and in-home observations to examine differences in traditional television viewing and video cassette recorder (VCR) movie rental viewing. Viewing preparation, activities during viewing, and visual orientation to the screen are examined; hypotheses tested are discussed; and future research is suggested. (31 references) (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A