This book advances the premise that teachers, in addition to students, must be viewed as customers of the school. Teachers' jobs and work environments must therefore be redesigned for maximum professional growth and development. Unless teachers are supported in developing a quality work environment, efforts to improve schools will be marginally successful. Chapter 1 elaborates the concept of teachers and students as customers. The second chapter examines the motivation of teachers through "profound knowledge," knowledge that is essential for building a supportive workplace. Ways to increase teacher involvement are described in the third chapter. The process of "kaizen," or continuous improvement, is examined in chapter 4. The final two chapters offer strategies for consensus decision making and fostering continual learning for teachers. A total of 13 exhibits and 11 figures are included. Key concepts and terms are defined at each chapter's end. (LMI)