International debates on the aims and purposes of entrepreneurship education in universities are examined in this paper through the prism of a policy critique of recent English higher education initiatives. The Department of Business, Innovation and Skills (BIS) policy to integrate rather than "add on" enterprise education throughout university courses has been widely implemented. In contrast to the debates about enterprise policy by authors in social psychology, business studies, secondary school education and entrepreneurship, which question the claims of enterprise rhetoric and examine the practicalities of forming start-up companies, policy to integrate entrepreneurship into the curriculum has remained largely uncontested in UK universities. It is argued that policy to integrate enterprise into the humanities and social sciences produces three critical gaps; a limited scope for social theory, a historical analysis and the absence of demand-side economics. This critique of BIS policy is set within the wider context of the neo-liberal reconfiguration of the institutional relations between the university, the state and the market that erode university autonomy in the UK and on an international scale.