ERIC Number: EJ772585
Record Type: Journal
Publication Date: 2007-Aug
Pages: 15
Abstractor: Author
ISBN: N/A
ISSN: ISSN-1467-5986
EISSN: N/A
Students as a Resource for Introducing Intercultural Education in Business Schools
Gordon, Michael E.; Newburry, William E.
Intercultural Education, v18 n3 p243-257 Aug 2007
Despite a recognized need for a global mindset, opportunities for US business school students to gain hands-on diversity training regarding intercultural issues remain rare. The reasons for this neglect include a lack of agreement on how to teach intercultural awareness and a paucity of faculty qualified to do so. In order to introduce intercultural education into a core business course, students were offered the opportunity to participate in an extra-credit project that required the development of a proposal for an international joint venture and afforded them the chance to learn about each other while pursuing a superordinate goal of value to each. Thirty-nine cross-cultural teams were created, each of which had a partner from the US and a partner from a different country. Both quantitative and qualitative analyses revealed that the value of the project was closely related to the amount of learning that reportedly took place in both the business and cultural realms. Importantly, 73% of the students reported a strong interest in meeting people from different cultures as a result of participation in the project. (Contains 3 tables and 2 notes.)
Descriptors: Multicultural Education, Intercultural Communication, Cross Cultural Training, Sensitivity Training, Business Education, Instructional Effectiveness, Questionnaires, Research Design, Student Projects, Case Method (Teaching Technique), Student Exchange Programs, College Students
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A