People toss around the phrase "publish or perish" without thought these days, especially in the humanities. Certainly, professors tell their master's and doctoral students that, should they pursue an academic career, they will be expected to present papers at conferences, publish journal articles, and, to receive tenure, produce a monograph before their sixth year as a faculty member. While it is true that "publish or perish" applies at some institutions, most professors at most institutions do no publish nearly as much as people might think. In this article, the author contends that it is time for professors to stop telling graduate students that all jobs have the same publishing expectations. Professors need to tell their students that they can find jobs at smaller, liberal arts colleges and other institutions that cater to specific niches in higher education.