This manual was developed to provide a comprehensive curriculum guideline for postsecondary marketing and retailing programs. It contains competence-based materials and integrates the Interstate Distributive Education Curriculum Consortium (IDECC) Learning Activity Packages into the curriculum. The first of seven chapters in this manual presents an introduction to marketing and retailing program development in the North Carolina community college system. Chapter II outlines the purpose, methods and procedures of the competency-based curriculum development project, and includes an overview of the IDECC, and a summary of the design and results of a career opportunity survey. In Chapter III, the North Carolina secondary distributive education program is described. Chapter IV discusses the role and functions of curriculum advisory committees and student organizations. Chapter V deals with faculty and staff selection, certification, qualifications, and workloads. Suggestions for facilities, equipment, and instructional aids needed to implement a marketing and retailing program are presented in Chapter VI. A suggested two-year curriculum for marketing and retailing, competencies, course descriptions, course outlines, and abstracts are presented in Chapter VII. The manual is concluded with an annotated bibliography and appendices. (Author/MB)