Values and ethical behaviors in corporate higher education are perceived to be deteriorating, with some leaders accused of financial mismanagement and corruption. Servant leadership has the potential to address these value-related problems but has not been studied in the for-profit environment. The purpose of this qualitative, single-case study was to discover the applicability of the servant leadership model to the for-profit setting by examining the behavior of Dr. Jim Otten as a leader in proprietary higher education over the course of a 30-year career. The study describes the practices of servant leadership and individuals' perceptions of the practice of it. Dr. Otten and 13 of his colleagues, peers, and subordinates participated in open-ended, in-depth, semistructured interviews. A curriculum vitae, professional records, and related articles were reviewed. A content analysis was conducted, with themes organized around the servant-leadership qualities of (a) listening, (b) commitment to growth of people, (c) awareness, (d) stewardship, (e) empathy, (f) foresight, (g) conceptualization, (h) healing, (i) persuasion, and (j) building community. Findings reveal that servant leadership was shown to contribute positively to the functioning of a for-profit organization when the leader displayed skills of listening, commitment, awareness, stewardship, and empathy. The findings showed that servant leadership can be viable and effective in the sphere of proprietary higher education. However, evidence was insufficient to conclude that servant leadership can address needs in for-profit organizations related to competitiveness and firm decision-making. Further research is needed to determine whether servant leadership can be effective in these areas. This study was the first in which the role of a servant leader in a for-profit organization was examined. In the future, organizational representatives in for-profit organizations may choose to hire team members with the skills to bring all the qualities of a servant leader as opposed to the qualities just being found in one leader to specify. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]