Peer reviewed
ERIC Number: EJ561490
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1066-2243
EISSN: N/A
Visits, Hits, Caching and Counting on the World Wide Web: Old Wine in New Bottles?
Berthon, Pierre; Pitt, Leyland; Prendergast, Gerard
Internet Research, v7 n1 p5-8 1997
Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors based on the hierarchy of effects model. (PEN)
Descriptors: Computer Software, Information Retrieval, Marketing, Models, Research Problems, Statistics, Use Studies, World Wide Web
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A