Many universities in Asia are now focused on enhancing their global academic competitiveness. Various strategies are implemented to restructure, reform and transform universities aimed at improving ranking in the global university league. One significant strategy is to encourage academicians to place priority on publishing in high-impact international journals. This article examines how a public university in Malaysia strives to strengthen its ranking by increasing its research publication to enhance its position in the international academic ranking. The strategy has resulted in an increase in the number of publications at the international level. (Contains 3 tables.)