ERIC Number: EJ681956
Record Type: Journal
Publication Date: 2004-Apr
Pages: 4
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1360-3108
EISSN: N/A
"One Big Happy Family": How to Plan an Internal Communications Strategy. Specialisms for Generalists
Slee, Peter; Harwood, Eleanor
Perspectives London policy and practice in higher education, v8 n2 p50-53 Apr 2004
This paper explains the strategic importance of internal communications, and offers a simple model for managing the process of effective internal communications. Discussion includes defining internal communications, strategic importance of internal communications, integrating internal communications strategy as a natural part of everyday working life, and an example of strategic internal communications in practice at the University of Durham.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A