Peer reviewed
ERIC Number: EJ389027
Record Type: Journal
Publication Date: 1989
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Abstractor: N/A
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Toward a Functional Typology of Languages of International Business.
Holden, Nigel J.
Language Problems and Language Planning, v13 n1 p1-8 Spr 1989
Identifies criteria for classifying languages according to their function and geographical spread in international business activity. Three language types are identified: (1) languages of marketing contact; (2) market languages; and (3) languages of marketing value. It is suggested that the overwhelming volume of the world's businees is conducted in the 23 languages classified as languages of marketing value. (Author/DJD)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
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Language: English
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