Intelligence cannot be fully or even meaningfully understood outside its cultural context. Work that seeks to study intelligence acontextually risks the imposition of an investigator's view of the world on the rest of the world. Moreover, work on intelligence within a single culture may fail to do justice to the range of skills and knowledge that may constitute intelligence broadly defined and risks drawing false and hasty generalizations. This article considers the relevance of culture to intelligence, as well as its investigation, assessment, and development. Studies that show the importance of understanding intelligence in its cultural context are described; the author concludes that intelligence must be understood in such context.