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ERIC Number: EJ468591
Record Type: Journal
Publication Date: 1993
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0196-3031
EISSN: N/A
Do "Instant Polls" Hit the Spot? Phone-In vs. Random Sampling of Public Opinion.
Bates, Benjamin; Harmon, Mark
Journalism Quarterly, v70 n2 p369-80 Sum 1993
Compares television phone-in polls to random sample polling. Finds significant differences between the two types of opinion indicators. Shows that persons with strongly held opinions and a pro-change, activist stance are more likely to respond in phone-in polls. (SR)
Descriptors: Communication Research, Comparative Analysis, Higher Education, Journalism, Mass Media, Public Opinion, Telephone Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A