Finland has been among the very first nations to apply for practice theories of innovation journalism--journalism covering innovations. This essay is based on deep interviews since 2004 of all former Finnish innovation journalism fellows (N = 9), and two surveys of undergraduate journalism students (N = 16) who took part in the world's first innovation journalism courses for university students in Finland. We argue that a fellowship program is often a part of a larger professional process of change, and that innovation journalism education should mainly focus on mid-career journalists. (Contains 36 endnotes.)