This exploratory case study examined information technology (IT) staff perceptions of their self-efficacy--as viewed through the lens of Bandura's (1997) framework "mastery experience, vicarious experience, and social persuasion"--to instruct faculty to employ technology in their pedagogy. Twenty seven respondents at a graduate school of education at a private university were interviewed, participated in focus groups and kept journals of their interactions with faculty. The study concluded that IT staff reported that their efficacy acted in tandem with faculty efficacy. Successful and unsuccessful efficacy in instructing faculty to employ technology in their pedagogy was related to mastery experience, vicarious experience, and social persuasion. Information technology management may find the research instruments and efficacy model applicable to sustaining efficacious relationships with faculty. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]