Changing the Perception of the Norm: A Strategy To Decrease Binge Drinking among College Students.

Haines, Michael; Spear, Sherilynn F.

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Peer reviewed

ERIC Number: EJ536877

Record Type: Journal

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0744-8481

EISSN: N/A

Changing the Perception of the Norm: A Strategy To Decrease Binge Drinking among College Students.

Haines, Michael; Spear, Sherilynn F.

Journal of American College Health, v45 n3 p134-40 Nov 1996

A five-year study examined the effects of a mass media campaign to change college students' perceptions of peer norms and binge drinking. Annual survey data indicated a significant drop in numbers of students who perceived binge drinking as the norm and a corresponding reduction in binge drinking. (SM)

Descriptors: College Students, Drinking, Health Behavior, Health Promotion, Higher Education, Mass Media Use, Peer Influence, Public Opinion, Student Attitudes, Student Behavior

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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