The language used by adults in an early childhood setting is one of the most telling indicators of the values of a center. Each center has its own culture of language that consists of often heard phrases and scripts used when teaching and caring for young children. Listening closely to words, tones, and scripts--educators tune into what is unseen, the auditory climate. Language is contagious. The good thing about the contagious quality of language is that when teachers can use language thoughtfully they can provide strong role models. The downside is that teachers often "pick up" or overuse phrases they have "caught." With a little guidance and leadership, teachers can become more aware of their language and they can work to shape their language use in the classroom as they develop specific intentions about how it will influence children. Child care directors can look for ways to build a practice of language reflection at their centers. They have the role of asking themselves if the words they hear align with the mission and goals that define the work they do with children and families. (Contains 3 resources.)