This article presents the author's response to Hisham B. Ghassib's (2010) article entitled "Where Does Creativity Fit into a Productivist Industrial Model of Knowledge Production?" When the author tries to characterise Ghassib's (2010) world, three words come into mind: University, Scientific Knowledge, and Marx. The author's world on the other hand may be characterised more by SME (Small and Medium sized Enterprises), Practical Innovation, and Schumpeter. Ghassib (2010) is comparing scientific knowledge production to industrial production. Yet, while intelligent and clear in his reasoning, the author wonders if Ghassib oversimplifies the complexity of the industrial enterprise. The author explains his point from a more Schumpeterian perspective on industry.