Voluntary shifts of attention are often motivated in experimental contexts by using well-known symbols that accurately predict the direction of targets. The authors report 3 experiments, which showed that the presentation of predictive spatial information does not provide sufficient incentive to elicit voluntary shifts of attention. For instance, when allowed to spontaneously choose between using a 100%-valid spatial word cue versus searching without the aid of the cue, observers consistently searched for a unique target without the aid of the cue. Another experiment showed that observers' choice to use spatial word cues could be biased by providing dedicated time to process the cue before the target display appeared (i.e., nonzero, cue-target SOAs). Although this dedicated processing time has routinely been included in spatial cuing experiments, its incentive-inducing role has never been acknowledged. Implications for theories of both voluntary and involuntary control are discussed. (Contains 2 tables, 1 figure and 1 footnote.)